Process

Turnkey video production services from ideation through distribution.
Here is a sneak peek at our proven process that’s worked for hundreds of videos.
Will you be next?

Discovery & Concept

We don’t just grab a camera and start shooting. Our “discovery meeting” uncovers your business objectives and goals for the video, and then we collaborate on creative concepts to tell that story.

Scripting & Storyboarding

Here’s where things start to “get real.” We write the script and develop interview questions to elicit unique responses to tell your specific story.

Casting & Location Scouting

Need actors? We handle the casting and scout out the best locations for your shoot. If you are the actual actor, no worries – we’ll have you Hollywood-ready by showtime!

Directing & Shooting

Lights, camera, action! We are on site for every shoot, directing the crew and conducting interviews. With our TV reporter pedigree, we can make “nervous Nellie” very comfortable on camera.

Editing, Graphics & Animations

This is where our “secret sauce” really shows as we select scintillating sound bites, and produce an engaging story complemented by beautiful b-roll and edgy animation.

Voiceover, Recording & Music

If your piece requires professional voice talent, we will find the right voice for you; and finish it off with a complementary music bed that will make your video “sing.”

Customer Acceptance

To make every video a true masterpiece, we make final tweaks in our studios to ensure the richest colors and high-fidelity sound – our Hollywood touch!

Publish, Online & Social Media

Online, Social Media, Events, Press Releases – We will help you create a content strategy to ensure your video not only makes a big splash, but has a long-tail impact across multiple news and social media platforms.

Five Free tips to consider when producing a high-quality video for your business

Less is more and “make it move.” Research shows the most widely watched videos are less than 60 seconds. That’s not to say longer videos aren’t also successful, but you need to know how to make a video “move” and stay engaged for its entire duration.

Beware of rookie shooting mistakes. Everyone’s first inclination when using a video camera is to pan and zoom. Such camera moves are inherently slow moving, which is the last thing you want when you are trying to produce a fast-paced, tight video.

Short and sweet sound bites. The best sound bites are only 3-5 seconds long. Look for a producer with a television background who both knows how to ask questions like a reporter to elicit conversational, succinct sound bites, and who can “hear” a sound bite – this is an art.

It is not what you say; it is how you say it. The most brilliant people in the world can deliver the worst sound bites on camera. A monotone voice and stiff body language will ensure a video flop. Tap a former reporter to conduct the interview so your spokesperson loosens up and becomes as smooth an orator as someone in the Oval Office.

Tell a story. Everyone loves to listen to a good story, so plan your story in your shoot. The best videos are ones that weave a story-telling element along the way. This is a lot easier said than done. Consult a professional who can capture the right pictures and voices to tell a story to keep the viewer engaged and tally up thousands of YouTube views.

Contact Us
Oh yeah, if you want to know the answers or consult with us about how to distinguish “Video 2.0 Productions” from true video professionals, we are happy to assist. Just Contact Us – no need to disturb your Hollywood agent.